Areas Of Focus

A) INFORMED DECISION MAKING ACROSS THE DEVELOPMENT & MARKETING CYCLE

 

Examples of projects:

  • Market situational analysis/ landscaping
  • Therapy area/ product analytics
  • Commercial Go/No go investment decisions
  • Market access value story validation
  • Unmet need generation or review
  • Communication idea generation and testing
  • Brand identity and positioning

 

 

B)  HARNESSING THE POWER OF THE PATIENT / END USER

 

A key focus is engaging with patients as they are influential and underpin resaerch and commercial decision making.

 

Why would you want to talk to patients?

You need to engage with patients at all strategic decision making points not just when the product, service or device is designed and ready to launch.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It is vital that companies understand their perspective to drive an idea forwards or change direction of a business

  • From a business perspective
    • Insights help you to design a product or service that meets their needs and ensures your business has an external rather an internal perspective
    • Consumer input allows you to evaluate ideas for lifecycle extensions to your business
    • Uncover why your business is not performing to its maximum potential
  • From a healthcare perspective
    • Provide a rich understanding of the impact a disease has on for example patient lives so that clinical trials are developed with the appropriate endpoints. Turning insight into health claims
    • Help your company explore potential strategies to educate patients via the healthcare professionals thus giving direction on communication tools and media
    • Give a view on how they seek information for particular complaints/ ailments providing insight into an optimal communication strategy and key touch points

 

We have developed a series of  ‘Talking Points’ which allow you to access insight in different ways depending on the need for prompt feedback. So when planning your marketing strategy, let’s discuss how we can help you gain a Patient perspective. Please CLICK HERE to receive more information about the different elements of our ‘Talking Points’ programme

 

 

C) DESIGN AND CREATIVITY WITH PATIENTS & OTHER USERS OF DEVICES/ EQUIPMENT

 

Utlising our 'Talking Points' approaches we help companies to design and manufacture the very best products to achieve commercial success. Devices/ instruments that are targeted with the end user in mind

 

 

We specialise in working with the end users of devices/ instruments/ utilities (patients, consumers, professionals) such as delivery systems, respiratory inhalers, hospital beds, prefilled syringes etc… to ensure that each are launched meeting a need

 

  • Exploration of an idea (understanding consumer / stakeholder and market needs)
  • Inspiring concepts for innovation (concept evaluation, preferred concept, concept testing)
  • Defining the concept (proof of principle)

To

  • Delivery (validation)

 

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