A) INFORMED DECISION MAKING ACROSS THE DEVELOPMENT & MARKETING CYCLE
Examples of projects:
B) HARNESSING THE POWER OF THE PATIENT / END USER
A key focus is engaging with patients as they are influential and underpin resaerch and commercial decision making.
Why would you want to talk to patients?
You need to engage with patients at all strategic decision making points not just when the product, service or device is designed and ready to launch.
It is vital that companies understand their perspective to drive an idea forwards or change direction of a business
We have developed a series of ‘Talking Points’ which allow you to access insight in different ways depending on the need for prompt feedback. So when planning your marketing strategy, let’s discuss how we can help you gain a Patient perspective. Please CLICK HERE to receive more information about the different elements of our ‘Talking Points’ programme
C) DESIGN AND CREATIVITY WITH PATIENTS & OTHER USERS OF DEVICES/ EQUIPMENT
Utlising our 'Talking Points' approaches we help companies to design and manufacture the very best products to achieve commercial success. Devices/ instruments that are targeted with the end user in mind
We specialise in working with the end users of devices/ instruments/ utilities (patients, consumers, professionals) such as delivery systems, respiratory inhalers, hospital beds, prefilled syringes etc… to ensure that each are launched meeting a need