People are our inspiration

Deriving insight from understanding:  We elicit views, listen to needs & journeys so our clients can understand how to drive their business, design their product and overcome unmet needs


How do we do that?

- Traditional market research, individual interviews, group discussions

- Digital approaches: web assisted interviews

- Collective views: online communities and forums

- Observation: watching people where they are most relaxed and that is relevant to the objective

- Home streaming: interviewing at home streamig to the client computer


Whether you want to understand a market place, perceptions of a company or a disease area we can talk to one person or 40 people. We are flexible to meet client needs

Have a look at my latest webinar to see how you can engage with customers whilst conducting online qualitative interviews

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